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Author Topic: T-Mobile paid $87.5 million for naming rights to the Mariner's home field  (Read 18898 times)

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mobify

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You might expect that a stadium named T-Mobile Park to offer excellent wireless service. And to make sure that is the case, T-Mobile has increased the wireless capacity in and around the Seattle Mariner's home field by three-fold. In addition, the nation's third largest carrier has added some new features. As GeekWire reported (via TmoNews), instead of having to wait in long lines to enter the park, there will be a T-Mobile Customer entrance that will allow a ticket holder to gain entry to the park by displaying a virtual ticket on the screen of his phone.

T-Mobile reportedly paid $87.5 million for naming rights to the Mariner's home field. That deal covers 25 years, and replaces the previous 20-year contract with insurance outfit Safeco that expired at the end of last season. Knowing T-Mobile CEO John Legere's marketing prowess, we can just imagine how he jumped at the opportunity to rename the stadium, especially since T-Mobile has a promotional deal with Major League Baseball making it the official wireless provider of the Big Leagues.

One major change that T-Mobile made to the ball park was the color scheme. There is magenta everywhere, including the steel support beams inside the park; each of these beams will sport 32 outlets for fans whose phones are running low on battery life.



 

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