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Author Topic: Google complete Fitbit acquisition  (Read 12592 times)

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appmonstars

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Google complete Fitbit acquisition
« on: January 15, 2021, 12:19:20 PM »

On Thursday, Google announced that its acquisition of Fitbit is finally complete in a press release on its website. The announcement was made by Rick Osterloh, Senior Vice President of Devices and Services for Google.

In the release, Osterloh emphasizes that the acquisition of the wearables company “has always been about the devices, not data” in an effort to clarify Google’s intentions with the purchase of Fitbit. Google looks forward to utilizing the talents of the Fitbit team to eventually develop its own wearable devices, much like how Google’s acquisition of Nest enabled the company to refine its ecosystem of smart home products.


Google has made commitments promising that Fitbit users’ fitness and health data will not be used for the purpose of targeting ads, and those commitments have been brought up in the release. In addition, Google reminds that Fitbit users will continue to have the choice of keeping fitness data on a Fitbit account whether they want to share it to third parties (like Google Fit) or not.

Google intends to keep its Android APIs open for any developers that want to keep making fitness trackers working with Android as to keep competition in the wearable space alive.

Despite Google’s announcement on Friday, the US Department of Justice has offered the following statement to some outlets regarding the very same acquisition, which is apparently still undergoing some Antitrust Division investigations.



 

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