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Author Topic: LG's rollable smartphone to be called Slide  (Read 13628 times)

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LG's rollable smartphone to be called Slide
« on: November 06, 2020, 10:47:12 AM »

LG is working on a smartphone with a rollable OLED screen, and this is now expected to launch in March. What it will end up being called, though, seems less clear. Yesterday we told you about a trademark application the Korean company filed for the name LG Rollable, and that seemed to settle this discussion.

However, here's a plot twist. LG has also filed a similar trademark application with the same European Union Intellectual Property Office for the name LG Slide. You could make an argument that one would have to 'slide' the rollable screen in and out when using the phone, so with that stretch (pardon the pun) this makes some sense.

Plot thickens: LG's rollable smartphone might actually be called Slide
Not as much, however, as LG Rollable. It's easy, it's descriptive, it's literal - what more do you need? Let's also mention, once again, that LG has in the past also asked to trademark names such as The Roll, Double Roll, Dual Roll, Bi-Roll, Roll Canvas, Bendi, Flex, Foldi, and Duplex. If you ask as, all of these are silly, and Rollable is the only one that fits perfectly. Which is your favorite, though?


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